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Collection of projects completed since 2016

Activate Iterable 

YEAR — 2019
SERVICE — EVENT BRANDING, MICROSITE DESIGN
ROLE — ART DIRECTION, LEAD DESIGN
STUDIO — TEAK

Activate is Iterable’s signature conference that brings together forward-thinking marketers to learn how to create innovative campaigns and expand the boundaries of modern marketing. Iterable came to Teak asking for event branding that would help solidify their place as the leading tool within the industry.

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DoorDash – Kitchens Without Borders

YEAR — 2019
SERVICE — WEBSITE DESIGN
ROLE — ART DIRECTION, LEAD DESIGN
STUDIO — BUKWILD*

*CONTRACT ROLE

DoorDash launched a new social initiative called Kitchens Without Borders, a program designed to promote business owners who are immigrants and refugees. DoorDash asked for an interactive microsite with a unique visual design to highlight these heartfelt stories representative of the American Dream.

Adobe MAX #MySpiderVerse

YEAR — 2018
SERVICE — CAMPAIGN, CONTENT
ROLE — LEAD DESIGN
STUDIO — OUTCAST

Adobe teamed up with Sony Pictures Animation to share their creative process using Adobe Creative Cloud while making the animated film, Spider-Man: Into the SpiderVerse at its annual Adobe MAX conference. Our team strategized a social campaign and created unique design assets to promote a creative challenge inspired by the unique animation style using Creative Cloud programs.

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Intuit Turbo #RealMoneyTalk

YEAR — 2018
SERVICE — CAMPAIGN, CONTENT
ROLE — LEAD DESIGN
STUDIO — OUTCAST

Turbo, from Intuit Inc. launched a new financial empowerment campaign, Turbo #RealMoneyTalk. The Turbo #RealMoneyTalk campaign encouraged people to break the stigma of talking about money, sparking authentic stories about the struggles of debt and financial health, and encouraging audiences to take control of their financial health.

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Pivotal “Build to Adapt” Conference

YEAR — 2017
SERVICE — EVENT BRANDING
ROLE — LEAD DESIGN
STUDIO — OUTCAST

Pivotal Software approached OutCast to help bring their first Built to Adapt conference to life. Our team worked hand-in-hand with the client to craft a unique “un-conference” experience that hosted intimate panels and encouraged camaraderie among attendees.

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CiBO Technologies

YEAR — 2017
SERVICE — WEBSITE DESIGN
ROLE — LEAD DESIGN
STUDIO — OUTCAST

CiBO Technologies approached OutCast to create the visual design for their website to reflect the company’s updated brand messaging and strategy. Our team was tasked to find the perfect balanced look that was modern and future forward while communicating its mission of solving the world’s agricultural challenges.

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SoFi Golden Gate Half Marathon

YEAR — 2016
SERVICE — EVENT BRANDING, EXPERIENTIAL
ROLE — LEAD DESIGN
STUDIO — OUTCAST

SoFi became the lead sponsor for the Golden Gate Half Marathon and was looking for onsite activations to engage with over 7,500 runners in both their physical and financial journey. Our team developed the “What is your milestone?” campaign, a universal CTA that could rally participants to reach their own life milestones beyond the race.

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Lauren Hirose-Afshari is an Art Director and Designer specializing in branding, packaging, and websites based in Sacramento, California.

 ALL WORKS BY LAUREN HIROSE-AFSHARI © 2023.
PLEASE DO NOT REPRODUCE WITHOUT THE EXPRESSED WRITTEN CONSENT OF LAUREN HIROSE-AFSHARI