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ART DIRECTION – CONTENT – PACKAGING – WEBSITE

Mi Rancho

Authentically crafted, made in California

Mi Rancho is a 4th generation family-owned food business known for making tortillas, chips, and salsas. Our team worked closely with Mi Rancho to develop messaging and creative that conveyed their proud heritage and authentic process that goes into their products. This was cascaded into various brand touchpoints such as a new art direction, product and lifestyle photography, packaging design, content development, and website design. Taco ‘bout gains.

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CREDITS

Role – Art Direction, Lead Design, Website Design
Studio – Honey
Creative Direction – Ashley Rodseth
Content Strategy – Willie Rudman, Meghan Leno, Danni Farnsworth
Additonal Design – Danielle Varner, Maggie Denham
Photography Partners – Nicole Morrison, Carolyn Fong, Anya McInroy
Development – Fathom

MORE WORK
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 ALL WORKS BY LAUREN HIROSE-AFSHARI © 2023.
PLEASE DO NOT REPRODUCE WITHOUT THE EXPRESSED WRITTEN CONSENT OF LAUREN HIROSE-AFSHARI