ART DIRECTION – BRANDING – IDENTITY
Neighborhood Wellness
Breaking the cycle of intergenerational trauma in Del Paso Heights
Neighborhood Wellness is a Sacramento grassroots organization that works with the community of Del Paso Heights and surrounding areas to disrupt intergenerational trauma and poverty by getting to the root of the problem. The brand was designed to feel powerful, bold, and ownable for everyone in Del Paso Heights. The typefaces for the Neighborhood Wellness logo are two unique designs from Vocal Type Co., a Black-owned type foundry, which gave this brand more power and meaning.
Neighborhood Wellness Foundation leads community-based initiatives and provides services through the generous support of donors. Your donation of any amount will not only help sustain their impact programs, but also make a difference in the lives of these neighbors. All donations go directly to the community of Del Paso Heights and surrounding communities.
CREDITS
Role – Art Direction
Studio – Honey
Creative Direction – Ashley Rodseth
Lead Design – Kiana Kraft
Strategy – Meghan Leno, Danni Farnsworth
Additional Design – Danielle Varner
MORE WORK
ALL WORKS BY LAUREN HIROSE-AFSHARI © 2023.
PLEASE DO NOT REPRODUCE WITHOUT THE EXPRESSED WRITTEN CONSENT OF LAUREN HIROSE-AFSHARI